Services

Gaelic Culture Productions brings creative productions to life. With over 20 years of international experience, I turn creative visions into reality.

Culture Events

Specialising in creative concepts, event programming, production and consulting with success in turning a vision into a successful event.

  • Festival and Event Production
  • Creative Consultancy
  • Artistic Curating, programming, and management

Creative Productions

Development and production of original artistic concepts, international cultural collaborations, and multidisciplinary art projects, bringing creative ideas to life.

  • Street Festivals and Large-Scale Outdoor Productions
  • Traditional Music and Storytelling Productions
  • European Capital of Culture Events and Projects

Performance

Professional Irish traditional music, storytelling, and public speaking engagements for festivals, cultural institutions, schools, corporate events, and private functions.

  • Irish Traditional Music performances (Solo/Band)
  • Tales & Tunes: Storytelling and Sean-nós Irish language Singing
  • Public speaker: Motivational, Inspirational and Professional Topics
Paddy Moloney Founder and band leader of The Chieftains

The Irish Festival of Oulu must be the most northerly celebration of Celtic music on the planet and my trip there with The Chieftains in 2015 was memorable not alone for the warmth of the welcome but also for the efficiency and excellence of the entire organisation led by Brent Cassidy.

2026 Festival Goer Audience Survey

One of the most spectacular events of the European Capital of Culture 2026 year. Not everyone can travel the world to see spectacles like this, so warm thanks for having the courage to bring it here to Oulu for us to see!

Tom Sherlock Artist manager and agent

I’ve had the pleasure of working alongside Brent Cassidy and his remarkable team of staff and volunteers at the Irish Festival of Oulu for more than 15 years now and I’ve seen the festival blossom and bloom to now be ranked as one of the best of its kind anywhere. The festival in Oulu stands out as a remarkable manifestation of so much that’s good about Irish music and culture.

Pia Alatorvinen Executive Director / Oulu August Festival

Brent is an energetic and positive speaker, who gives you courage to reach for higher goals. Brent knows how to start from scratch, work hard and succeed while having fun at the same time!

Sirpa Lahti CEO, Marjatta & Kaisa Oy

Brent inspires me with his passion and energy to work with the events we have collaborated on. His knowledge about Celtic culture is impressive and he is an easy going person that is really nice to work with!

Mia Kemppaala Founder, Media Relations & Producer, Polar Bear Pitching

Working with Brent was a pleasure from start to finish. He brought great ideas, delivered everything professionally, and helped create a stunning Global Greening photograph that made international headlines. His enthusiasm and dedication even took him into the icy waters of the Baltic Sea to perform Irish music! That’s what we call commitment!

Samuli Rekilä Music Teacher, Pohjankartano School

Thank you for the performance. It was informative and inspiring. The students were very impressed especially by the singing and performance.

Portfolio

Helsingin Sanomat

"In the last ten years, Cassidy and the volunteering Ireland fans from Oulu have made the city a true mecca of Irish culture that is recognised around the world, especially in Ireland. "

Mari Koppinen, HS 1.10.2015

YLE Finnish National Broadcast

“The Irish Festival of Oulu covers the entire spectrum of the culture field better than any other festival in Finland.”

Mika Kauhanen, YLE 15.10.2015

Helsingin Sanomat, 2013

“Oulu is Finland’s Irish Mecca”

Kaleva Newspaper Critics Choice

“The event’s leader, Brent Cassidy, has diligently succeeded in creating an event in Oulu that has a good reputation among Irish musicians, other festivals and the Oulu audience.”

Best Festival 2009

Ylen Aamu 2.9.2016

“Oulu’s Irish Festival Attracts Thousands of Visitors”

See YLE Aamu -video clip at Yle Areena

Kaleva Greetings, 2015

"Brent Cassidy - You are an exemplary cultural figure in Oulu. With your perseverance, you have created a major Irish festival in Oulu, recognised worldwide, for ten years. You have surpassed unnecessary boundaries. In addition to music, the festival offers literature, theater, cinema and football."

Petri Laukka, Chief Editorial Writer

The Story

What’s an Irish American, Irish speaking, sean nós singing, bodhrán playing, story telling, country boy from North Carolina who also speaks Finnish, loves Lexington style pulled pork BBQ, Tarheels basketball, cross-country skiing, surfing, ice swimming and sauna doing in Oulu, Finland?

You guessed it, Irish music and culture.

Originally from Mocksville, North Carolina, I arrived in Oulu in 1997 as an exchange student at the University of Oulu and have called Finland home ever since.

In 2006, I founded The Irish Festival of Oulu with a group of friends and fellow musicians, driven by a shared passion for Irish music and culture. What began as a wild idea—an Irish cultural festival near the Arctic Circle—has grown into the premier Irish cultural festival in the Nordics, welcoming over 130,000 participants and some of the finest Irish performers in the world.

In 2026, the festival made history as the largest Irish cultural festival ever held in the Nordics, attracting nearly 18,000 participants. The landmark edition featured Northern Finland’s first large-scale street arts festival as part of Ireland’s EU Presidency Global Cultural Programme (Cultúr2026) and the Oulu2026 European Capital of Culture programme.

It’s been an incredible privilege to play a small part in the global Irish music tradition, working with and presenting artists ranging from six-time Grammy Award winners The Chieftains to Altan, Danú, Dervish, Beoga, Lúnasa, Usher’s Island and legendary musicians including Paddy Keenan, John Doyle, Andy Irvine, Martin Hayes and Denis Cahill, Sharon Shannon, Liam O’Flynn, Paddy Glackin, and Dónal Lunny.

As a traditional Irish musician and storyteller, I’ve also enjoyed countless memorable performances, from playing with my bands The Soap Pig and Droichead to spontaneous late-night sessions. Highlights include sharing the stage with legendary uilleann piper Paddy Keenan, performing Bill Whelan’s Riverdance: A Symphonic Suite on bodhrán with the Oulu Symphony Orchestra under conductor David Brophy, and a solo performance at the Divulge Dancers’ Film Fest in Hollywood, California.

Simply put, it’s always been about the craic. My passion for Irish music and culture continues to burn bright, and sharing that passion with audiences, musicians, friends, and colleagues from all walks of life remains the greatest reward.

Let's Create Together!

Contact me to get started with your event / idea.

 

Brent Cassidy

Business ID: 1652577-6

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