Gaelic Culture Productions offers passion, experience and creativity to bring professional culture events and creative productions to life as well as public speaking engagements on various creative, motivational and topic related aspects.

With 15 years of successful experience and a creative mindset to make visions a reality, I aim to empower and inspire teamwork to achieve event goals.

Culture Events and Productions

Specialising in concept creation, organising, producing and consulting with success in taking a vision to reality.

  • Festival Producing
  • Event Producing
  • Consulting, coaching, teamwork
  • Performing


If you can envision it then you can make it happen. From initial ideas to concept plan to production to finalisation and promotion, I use an outside the box mindset for creative projects.

  • Global Greening Light Installations
  • Fun Promo Films
  • Public Speaking

    As an active and colourful speaker, I have a deep passion for connecting with and engaging audiences. Whether it be as a keynote speaker, event host part of a larger event or speaking to audiences of all ages, I have many interesting experiences to share, educate and entertain.
    • Motivational
    • Inspirational
    • My Story
    • Topic Related
    Paddy Moloney Founder and band leader of The Chieftains

    The Irish Festival of Oulu must be the most northerly celebration of Celtic music on the planet and my trip there with The Chieftains in 2015 was memorable not alone for the warmth of the welcome but also for the efficiency and excellence of the entire organisation led by Brent Cassidy.

    Tom Sherlock Artist manager and agent

    I’ve had the pleasure of working alongside Brent Cassidy and his remarkable team of staff and volunteers at the Irish Festival of Oulu for more than 15 years now and I’ve seen the festival blossom and bloom to now be ranked as one of the best of its kind anywhere. The festival in Oulu stands out as a remarkable manifestation of so much that’s good about Irish music and culture.

    Pia Alatorvinen Executive Director / Oulu August Festival

    Brent is an energetic and positive speaker, who gives you courage to reach for higher goals. Brent knows how to start from scratch, work hard, sometimes fail but mostly and eventually succeed while having fun at the same time!

    Sirpa Lahti CEO, Marjatta & Kaisa Oy

    Brent inspires me with his passion and energy to work with the events we have collaborated on. His knowledge about Celtic culture is impressive and he is an easy going person that is really nice to work with!


    The Chieftains at the Irish Festival of Oulu 2015, photo by Kari Arontie
    The Chieftains, 2015
    Helsingin Sanomat

    "In the last ten years, Cassidy and the volunteering Ireland fans from Oulu have made the city a true mecca of Irish culture that is recognised around the world, especially in Ireland. "

    Mari Koppinen, HS 1.10.2015

    YLE Finnish National Broadcast

    “The Irish Festival of Oulu covers the entire spectrum of the culture field better than any other festival in Finland.”

    Mika Kauhanen, YLE 15.10.2015

    Helsingin Sanomat, 2013

    “Oulu is Finland’s Irish Mecca”

    Kaleva Newspaper Critics Choice

    “The event’s leader, Brent Cassidy, has diligently succeeded in creating an event in Oulu that has a good reputation among Irish musicians, other festivals and the Oulu audience.”

    Best Festival 2009

    Ylen Aamu 2.9.2016

    “Oulu’s Irish Festival Attracts Thousands of Visitors”

    See YLE Aamu -video clip at Yle Areena

    Kaleva Greetings, 2015

    "Brent Cassidy - You are an exemplary cultural figure in Oulu. With your perseverance, you have created a major Irish festival in Oulu, recognised worldwide, for ten years. You have surpassed unnecessary boundaries. In addition to music, the festival offers literature, theater, cinema and football."

    Petri Laukka, Chief Editorial Writer

    The Story

    What’s an Irish American, Gaelic speaking, sean nos singing bodhrán playing country boy from North Carolina who also speaks Finnish, loves Lexington style pulled pork BBQ, Tarheels basketball, cross-country skiing, ice swimming, sauna, mämmi and moose hunting doing in Oulu, Finland?

    You guessed it, Irish music and culture.

    Originally from Mocksville, North Carolina, I came to Oulu, Finland in 1997 as an exchange student to Oulu University and have resided here for 20 years. In 2006, I founded The Irish Festival of Oulu alongside several friends and fellow musicians as a way to play and experience more Irish music. Yes, it was a wild dream, an Irish culture festival not far from the Arctic Circle, but it has become the premier Irish festival in the Nordics attracting 95.000 people as well as many of the best Irish performers on the planet.

    It’s a true honour and adventure being a small part of the global Irish music tradition experiencing many brilliant performances from 6 time Grammy Award winners The Chieftains to Altan, Danú, Dervish to legends like John Doyle, Andy Irvine, Liam O Flynn, Paddy Glackin, Donal Lunny and many others respectively.

    As well, I have many performance highlights including with my own bands The Soap Pig and Droichead to countless early morning sessions to joining the legendary Paddy Keenan on stage or playing bodhrán with the Oulu Symphony Orchestra and conductor David Brophy to Bill Whelan’s Riverdance: A Symphonic Suite to a fun solo performance at Divulge Dancers’ Film Fest in Hollywood, California.

    Simply put, it’s been all about the craic. My passion burns bright for Irish music and culture and sharing this experience with fans, musicians, friends and colleagues from all walks of life is the most rewarding aspect of all.

    Let's Create Together!

    Contact me to get started with your event / idea.


    Brent Cassidy

    Business ID: 1652577-6

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